Glyptotheque HAZU, an art institution in Zagreb, Croatia, wanted to explore the link between smoking, art, and the concept of taboo.The resulting exhibition focuses on the role of smoking in Croatia's artistic and popular culture over the last 150 years. Playing with the idea of taboo, we designed an anti-exhibition – a display that hides the exhibits even from the museum itself. We created a completely new space, with no apparent walls, floor or ceiling,where the only structures are cylindrical display rooms. Softly illuminated from within, they invite visitors to take a closer look. But only after stepping inside are the objects of taboo revealed.
Exhibition furniture, designed as a site-specific project for the exhibition The Culture of Smoking – from Taboo to Taboo held at the Glyptotheque HAZU in Zagreb, plays with the theme “smoking as a taboo” and the standard practice of grouping objects chronologically.
The system consists of cylindrical “rooms” that present different time periods, display cases for small objects, and easels for paintings and posters. Slender, cylindrical white bars of varying lengths support the display cases in the center of each room, partially obscuring the paintings behind them to illustrate the exhibition concept – that smoking has become socially unacceptable. The system’s cylindrical motif also hints at the theme of the exhibition, subtly echoing the shape of cigars and cigarettes. The system was assembled and arranged onsite to effectively display the exhibits, giving it a site-specific identity.
Damjan Geber (creative director), David Kabalin (architect, project manager), Simon Morasi Pipercic (designer), Marina Brletic, Kristina Jeren (architects), Lorenzo Cetina (assistant), Domagoj Kunic, Domagoj Blazevic (photographers)
Project made while working for Brigada
Red Dot Design Award Winner 2013